Privacy Policy

Last Updated: 18 September 2026

ChitrAalekhya (“ChitrAalekhya”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, store, protect, and disclose information when you visit our website, contact us, enquire about our artworks, interact with us through social media or messaging platforms, or otherwise communicate with ChitrAalekhya.

By using our website or voluntarily providing your information to us, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy does not cover shipping, delivery, returns, cancellations, replacements, or other purchase terms. Please refer to the respective policies on our website for information relating to those matters.

1. About ChitrAalekhya

ChitrAalekhya is an art and décor brand offering artworks and art-related products, including Indian spiritual and Indian-theme artwork, paintings, canvas prints, and other products that may be introduced from time to time.

This Privacy Policy applies to information collected through:

• Our website and its pages

• Contact forms and enquiry forms

• WhatsApp or other messaging channels used for customer communication

• Email communication

• Social media platforms

• Product and catalogue enquiries

• Purchase-related communication

• Promotional or marketing communication

• Any other communication between you and ChitrAalekhya

2. Information We Collect

We collect only the information that is reasonably necessary for operating our business, responding to enquiries, providing services, processing purchases, and improving your experience.

2.1 Information You Provide Directly

You may voluntarily provide information when you:

• Contact us through our website

• Submit an enquiry

• Request a catalogue

• Ask about an artwork or product

• Request availability or pricing information

• Contact us through WhatsApp

• Contact us by email

• Place an order or purchase a product

• Subscribe to communications, where applicable

• Participate in promotions, surveys, or other activities

• Communicate with us through social media

Depending on how you interact with us, this information may include:

• Full name

• Email address

• Mobile or telephone number

• Billing or contact information

• Address, when required for an order or customer communication

• Product or artwork preferences

• Enquiry details

• Messages and other information you voluntarily provide

Please do not provide sensitive personal information unless it is specifically required and requested by us.

3. Information Collected Automatically

When you visit our website, certain technical information may be collected automatically by the website, hosting provider, analytics tools, security systems, or other technology used to operate the website.

This may include:

• IP address

• Browser type

• Device type

• Operating system

• Approximate geographic information derived from technical data

• Website pages visited

• Date and time of visits

• Referring website or webpage

• Time spent on pages

• General interaction with the website

• Technical information necessary for website security and performance

This information is generally used in an aggregated or technical manner and is not necessarily used to identify you personally.

4. Cookies and Similar Technologies

Our website may use cookies and similar technologies.

Cookies are small files stored on your device that help websites remember information and provide certain functionality.

Cookies may be used for purposes such as:

• Making the website function properly

• Remembering preferences

• Understanding how visitors use the website

• Improving website performance

• Maintaining website security

• Measuring website traffic

• Supporting analytics

• Understanding the effectiveness of marketing activities, where applicable

Some cookies may be placed by third-party service providers that support our website.

You may be able to control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality or performance of some parts of the website.

5. How We Use Your Information

We may use the information we collect for legitimate business purposes, including:

• Responding to your enquiries

• Providing information about artworks and products

• Providing requested catalogues or product information

• Communicating with you about your enquiry

• Processing and managing purchases

• Providing customer support

• Confirming or clarifying information provided by you

• Maintaining business and transaction records

• Improving our website and services

• Understanding customer interests and website usage

• Maintaining website security

• Detecting and preventing fraudulent, unauthorized, or harmful activity

• Troubleshooting technical problems

• Managing communications

• Sending updates or promotional communications where permitted and where applicable

• Complying with applicable legal and regulatory requirements

• Protecting our rights, property, users, and business

• Performing other purposes that are reasonably related to the purpose for which the information was collected

We do not use personal information for purposes that are unrelated to the original purpose of collection unless permitted by applicable law or you have provided appropriate consent.

6. WhatsApp and Other Messaging Communication

If you contact ChitrAalekhya through WhatsApp or another messaging platform, the information you provide through that platform may include your name, telephone number, messages, images, documents, product enquiries, and other information you choose to share.

Such communication may also be subject to the privacy policies and terms of the respective messaging platform.

We recommend that you avoid sending sensitive personal information through WhatsApp, social media, or other messaging platforms unless it is specifically required.

7. Payment Information

Where payments are processed through a third-party payment provider, payment-related information may be collected and processed by that payment provider.

ChitrAalekhya does not store complete debit card, credit card, UPI PIN, banking passwords, CVV numbers, or other highly sensitive payment credentials on its own systems. Payment information required to process transactions is handled by the relevant third-party payment provider in accordance with its privacy policy and applicable laws.

Payment providers may collect information necessary to process and verify transactions in accordance with their own privacy policies and applicable laws.

You should review the privacy policy of the relevant payment provider before making a payment through its platform.

8. Third-Party Service Providers

We may use third-party service providers to help operate our website and business.

These may include providers for:

• Website hosting
• Website security
• Payment processing
• Website analytics
• Email communication
• Forms and customer enquiries
• Messaging services
• Social media platforms
• Website performance and technical services
• Marketing and advertising services, where applicable

These providers may process certain information on our behalf or independently in accordance with their own policies and applicable laws.

We seek to use reputable service providers and provide them with only the information reasonably necessary for the relevant purpose.

9. Social Media

ChitrAalekhya may maintain profiles or pages on social media platforms such as Instagram, Facebook, LinkedIn, YouTube, or other platforms. When you interact with our social media profiles, the relevant platform may collect information about your interaction according to its own privacy policy. Comments, messages, reactions, or other information that you publicly post on our social media pages may be visible to other users. Please avoid publicly sharing personal or sensitive information.

10. How We Share Personal Information

We do not sell or rent your personal information to third parties for their independent marketing purposes.

We may share information when reasonably necessary with:

• Service providers supporting our website or business
• Payment service providers
• Website hosting and technical service providers
• Analytics or security providers
• Communication and messaging service providers
• Professional advisers where reasonably necessary
• Government authorities or regulatory bodies where required by law
• Law enforcement authorities where legally required
• Courts or other authorized bodies when required to comply with a legal obligation
• Parties involved in protecting our legal rights or preventing fraud or misuse

Information may also be disclosed where necessary to protect the safety, security, rights, property, or interests of ChitrAalekhya, our customers, website users, or others.

11. Legal and Regulatory Disclosures

We may disclose personal information where we reasonably believe that disclosure is necessary to:

• Comply with applicable laws

• Respond to a lawful request from a government authority

• Comply with a court order or legal process

• Investigate suspected fraud or unauthorized activity

• Protect against security threats

• Enforce our legal rights

• Protect the safety and rights of our customers, users, or others

Where legally permitted, we may take reasonable steps to notify you of such disclosure.

12. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, misuse, alteration, disclosure, loss, or destruction.

Depending on the nature of the information and the technology involved, security measures may include:

• Secure website connections
• Access controls
• Authentication mechanisms
• Website security tools
• Restricted access to personal information
• Secure payment processing through appropriate payment providers
• Regular website maintenance and security updates
• Monitoring for suspicious or unauthorized activity

However, no method of transmission or electronic storage is completely secure.

Therefore, while we take reasonable precautions to protect your information, we cannot guarantee absolute security.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

• Responding to enquiries

• Maintaining customer and business records

• Completing transactions

• Providing customer support

• Meeting accounting, tax, legal, or regulatory requirements

• Resolving disputes

• Protecting our legal rights

• Preventing fraud or misuse

The length of time information is retained may vary depending on the type of information and the reason for retaining it.

When personal information is no longer reasonably required, we may securely delete, anonymize, or otherwise dispose of it, subject to applicable legal and regulatory requirements.

14. Your Privacy Rights

Depending on applicable law, you may have rights relating to your personal information.

These may include the right to:

• Request information about the personal data we hold about you
• Request correction of inaccurate or incomplete personal information
• Request deletion of personal information where legally permitted
• Withdraw consent where processing is based on consent
• Object to or restrict certain processing where applicable
• Request information about how your personal information is being used
• Opt out of certain promotional communications
• Raise a privacy-related concern or complaint

Some requests may be subject to legal, regulatory, contractual, or legitimate-business limitations.

We may need to verify your identity before processing certain requests to protect your information from unauthorized access.

15. Marketing Communications

If you provide your contact information and consent to receive promotional communications, we may contact you about:

• New artworks

• New collections

• Product launches

• Catalogue updates

• Special announcements

• Offers or promotions

• Events or other ChitrAalekhya-related information

You may opt out of promotional communications at any time by using the available unsubscribe option or by contacting us directly.

Even after opting out of promotional communications, you may still receive essential service-related or transaction-related communications where necessary.

16. Children’s Privacy

ChitrAalekhya does not knowingly seek to collect personal information from children without appropriate consent where such consent is required by applicable law.

If you believe that a child has provided personal information to us without appropriate authorization, please contact us.

If we become aware that we have collected such information in circumstances where collection was not appropriate, we will take reasonable steps to delete it, subject to applicable law.

17. External Websites and Links

Our website or social media profiles may contain links to third-party websites, platforms, marketplaces, payment providers, social media services, or other external resources.

These websites are not controlled by ChitrAalekhya.

Once you leave our website, the privacy practices of the external website or service will apply.

We recommend reviewing the privacy policy of each third-party website before providing personal information.

ChitrAalekhya is not responsible for the privacy practices, security, content, or policies of third-party websites.

18. Data Transfers and Third-Party Processing

Some of our service providers may process information using systems, servers, or infrastructure located outside your state or country.

Where personal information is processed by third-party providers, we take reasonable steps to work with providers that maintain appropriate security and privacy practices.

Such processing may be subject to the laws and regulations applicable to the relevant service provider or jurisdiction.

19. Accuracy of Information

We rely on the information provided by you to communicate with you and provide relevant services.

You are responsible for ensuring that the personal information you provide is accurate, complete, and up to date.

If your information changes or you believe that information we hold about you is incorrect, you may contact us and request an appropriate correction.

20. Information You Choose to Share Publicly

Please remember that any information you voluntarily post in a public area, including comments, social media posts, reviews, or other publicly accessible areas, may be visible to other people.

Do not publish personal information that you do not wish to make publicly available.

ChitrAalekhya cannot control how other users may copy, save, or use information that you voluntarily make public.

21. Business Changes

If ChitrAalekhya undergoes a business transition, such as a merger, restructuring, acquisition, sale of assets, or similar transaction, personal information may be transferred as part of that transaction where permitted by applicable law.

Any such transfer will be handled in accordance with applicable privacy and data protection requirements.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes in our business practices
• Changes to our website or services
• Changes in technology
• Changes in third-party services
• Changes in applicable laws or regulations
• Improvements to our privacy practices

When we make changes, we will update the “Last Updated” date at the beginning of this Privacy Policy.

We encourage you to review this page periodically to remain informed about how we handle personal information.

23. Consent

By using our website or voluntarily providing personal information to ChitrAalekhya, you acknowledge that you have read this Privacy Policy. Where applicable law requires consent for a particular type of processing, we will seek the appropriate consent. You may withdraw consent where legally permitted and where processing is based on consent. Withdrawal of consent does not affect the lawfulness of processing that occurred before the withdrawal.

24. Contact Us

If you have questions, concerns, requests, or complaints regarding this Privacy Policy or the way ChitrAalekhya handles personal information, please contact us through the contact details provided on our website.

When contacting us regarding a privacy request, please provide sufficient information for us to understand your request and, where necessary, verify your identity.

ChitrAalekhya

Founder: Sushant S

Email: info@chitraalekhya.com

Website: www.chitraalekhya.com

25. Privacy Complaints and Requests

If you believe that your personal information has been handled improperly or if you have a concern regarding our privacy practices, please contact us first so that we can review and address the matter.

We will make reasonable efforts to respond to privacy-related requests and complaints within a reasonable period, subject to the nature of the request and applicable legal requirements.

This Privacy Policy is intended to explain ChitrAalekhya’s general privacy practices. It should be read together with any other applicable policies displayed on the website.